Search Engine Marketing
On digital marketing, search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility on search engines like Google, Bing, or Yahoo. The goal is to increase organic (non-paid) traffic to a website by improving its rankings in search engine results pages Keyword Research, On-Page SEO, Quality Content, Off-Page SEO
the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
Search engine is a program that searches for the most identical information or a webpage that matches the user search. SEO revolves around the concept of optimizing the website in order to be found in Search Engine Result page
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.
Why is SEM important
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.
In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.
Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase, compared to other sites such as social media where users are not explicitly searching for something.
Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks. Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.